3 Things Brands Need To Understand About FTC Guidelines On Social Influencers

Some Helpful Insight To Understanding How Not To Be Liable If influencer marketing wasn’t already confusing enough, the FTC decided to make it even more confusing by releasing different regulations to better crack down on deceptive practices - and basically make sure consumers know they are being advertised to. In recent months, due to the…Read more 3 Things Brands Need To Understand About FTC Guidelines On Social Influencers

Advertisements

5 Ways Brand Marketers Secure Product Placement To Increase Sales

Why Brands Secure Product Placement When developing a product placement strategy to increase sales or raise brand awareness, it is important for the brand to figure out what their goals are. Ask yourself, what do you want? Is it a single brand integration that will be supported by co-branded media, a retail campaign PR and…Read more 5 Ways Brand Marketers Secure Product Placement To Increase Sales

Snapchat Debuts New “World Lenses” With Huge Brand Sponsorship Potential

How Snapchat's New Feature Creates An Augmented Reality - That Can Be Branded Snapchat recently debuted their new world lens feature, which allows users to interact with 3D objects that appear and are anchored seemingly in the real world. And at Advertising Week's New York conference, the social media platform announced its new advertising platform…Read more Snapchat Debuts New “World Lenses” With Huge Brand Sponsorship Potential

Companies Get Massive Brand Recognition With SNL Product Placement Parody Fun

America's Favorite Sketch Comedy Can Be A Brand Marketer's Dream Come True SNL has become one of America's favorite pastimes. Whether it makes light of heavy political times or parodies the latest movies, the show continues to be a fan favorite and took home nine Emmys in the 2017 award ceremony, proving they are still…Read more Companies Get Massive Brand Recognition With SNL Product Placement Parody Fun