How Companies Co-Brand Themselves With The Royal Wedding

The Most Talked About Event Of The Year The royal wedding is set to take place on Saturday, May 19th at St. George’s Chapel in Windsor, England, a small town just west of London. This heavily anticipated event will be one of the most highly broadcasted events on TV, with viewer numbers expecting to exceed…Read more How Companies Co-Brand Themselves With The Royal Wedding

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Brand Partnerships Leverage Star Wars: The Force Awakens [Infographic]

A Marketing Force Of Its Own Star Wars: the Force Awakens is the seventh episode in the saga of the Skywalker family, and proved to be a marketing force of its own. Disney’s Lucasfilm collaboration with over a dozen high-profile brands for the launch of an expansive promotional campaign in support of the film created…Read more Brand Partnerships Leverage Star Wars: The Force Awakens [Infographic]