How UPS Took Celebrity Branding Partnerships To The Next Level

Taylor Swift Branded UPS Trucks Cause Double Takes Unless faced with no access to the internet or social media, most know by now that Taylor Swift's new album will be released in November - and she has adapted a new bad girl persona to go with it. In her words, "The old Taylor is dead."http://bit.ly/2wBEXJm

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Implied Celebrity Endorsement: How Arby’s Capitalized on Game of Thrones Success

For Game of Thrones fans winter is here… and thankfully for them they don’t need to travel all the way to Westeros in order to satisfy their craving of succulent, smoked turkey legs. On Sunday August 27th Arby’s introduced their newest menu item, only available in certain regions, also known as Game of Thrones night,…Read more Implied Celebrity Endorsement: How Arby’s Capitalized on Game of Thrones Success